Spain
Spain has a population of nearly 50 million. The official language in the whole country is Spanish, but other co-official languages include Catalan, Valencian, Galician, Basque, and Aranese. Moreover, certain regions have their own protected languages, like Asturian, Aragonese or Silbo Gomero.
Spain is heavily engaged in international trade, and in 2024, the country welcomed over 93 million foreign tourists. Despite this, the overall level of English proficiency among Spaniards remains modest. As a result, improved English skills tend to deliver quick and tangible benefits for individuals, which, combined with Spain's large population, makes it a significant market for the Master English app.
Professionals in the tourism industry would benefit considerably from improving their English skills, especially their speaking level, which is one of the skills ranked as the most difficult for Spaniards. Other sectors include engineering, sales or transport.
One reason for the low level of English in Spain is the low-immersion environment, also affected by the importance of the dubbing industry and the limited exposure in daily life. Moreover, high-level English education is not always affordable.
European Spanish differs substantially from Latin American Spanish not only culturally but also linguistically, with important differences in vocabulary, grammar, pronunciation, and usage. For this reason, European Spanish was added as a separate source language in the Master English app before the service was launched in Spain in June 2025.
Market position 2025: The Master English app was launched in Spain in the summer of 2025, after which its market share has grown rapidly.