Our Markets
In the Hispanic Americas and the USA, stronger English proficiency has a significant impact. It opens doors to high-quality education and better job opportunities. At the same time, many people in Hispanic America lack access to high-quality English education due to limited availability and high costs.
Because a mobile app can be used anytime, anywhere, and at a reasonable cost compared to typical private tutoring, we decided to first launch the Master English app in a region where the app can have a meaningful impact on the lives of tens of millions of users.
We started with Mexico and the Spanish-speaking USA in 2021. The aim was to develop and optimize the app with a relatively limited user base, where iteration and improvement are fastest. Expansion began only after the service met or exceeded user expectations.
This strategy proved highly effective, and now, in the spring of 2026, the Master English app is available across North, Central, and South America, as well as in the first European markets, as described below.
The assessments of the app's market position presented in the subsections are the company's own estimates, based on multiple external sources.