Brazil
Brazil is the largest country in South America and the fifth-largest country in the world. With broad geographic diversity and a lively population of around 215 million, Brazilians strive for new opportunities.
English skills are highly in demand in Brazil, as they are associated with better career opportunities. There are many multinational companies operating in Brazil, and they need employees who can communicate in English. In addition, many professional opportunities require English as a global language, as well as research, university, travel, culture, and other aspects of life.
As a result, English teaching is expanding rapidly, but it's still limited in public education, and most private courses aren't affordable for the general population. For this reason, many people turn to other resources, such as language-learning apps, to improve their English and to have an advantage in the competitive job market. The importance of English learning for Brazilians, combined with Brazil's large population, makes it a significant market for the Master English app.
Market position 2025: The Master English app launched in Brazil in spring 2025, and its market share has grown rapidly since then.