Mexico
Mexico's population of nearly 130 million makes it the world's largest Spanish-speaking country.
Mexico's proximity to the United States and its international trade, as well as the closing of ties between the two countries in several industries, create strong potential for English use. Yet, access to effective English learning opportunities remains limited.
At the same time, digitalization and U.S. companies shifting their outsourcing from Asia to Mexico ("nearshoring") are increasing the demand for strong English proficiency. As a result, employees in Mexico can significantly improve their career prospects by acquiring advanced English skills. Given Mexico's large population and its economic development in recent years, Mexico is a very important market for the Master English app in Latin America.
Market position 2025: Master English is one of the leading language learning apps in Mexico.